Projects
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"Thank you and well done Oz! Very nice performance Raphaël!"
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"My watch! Incredible ..."
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"Raphaël is one of the best of his generation..."
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"It's totally wow!!!"
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"You worked Miracles!"
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"Always great feedback from our Hologram! Well done to you."
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The aim was to help launch the new 208 electric car. It was to take place at a 4-star Club Méditerranée in the Samoens mountains, in idyllic conditions...
How do you present this new car in a striking way that leaves an emotional impression on the sales force?
For the reveal plenary, Peugeot's event manager for France wanted something :
- visual
- technology
- paced
- surprising
- emotionally powerful.
Just like a Peugeot ad after all!
We proposed our most accomplished offer, perfectly adapted to the situation: a tailor-made Magic iMotion around the new Peugeot 208, its features and its universe! We've come up with our most accomplished offer, perfectly adapted to the situation: a tailor-made Magic iMotion based on the new Peugeot 208, its features and its world!
And, as with every new show, we've added a number of innovations: Changing certain parts of the show to make them more interactive / immersive. Addition of an out-of-screen hologram effect Teleportation of the performer at the end of the show! For dinner, as a coherent magical thread, we proposed three technically advanced iPad magicians, who brought to life a Peugeot 208 (miniature!) live from the screen, augmented reality effects and hologram effects.
But we're not going to reveal everything either
A great success, which could be measured each evening by the number of phones in the audience filming the show! The French Peugeot event manager declared that we "(had) worked miracles".
Miracles that have been the talk of the PSA Group: Opel, having come to see the show, has also ordered it for the launch tour of their new electric Corsa!
But by the way,
What do you need?
Achievements
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