Projects
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"Thank you and well done Oz! Very nice performance Raphaël!"
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"My watch! Incredible ..."
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"Raphaël is one of the best of his generation..."
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"It's totally wow!!!"
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"You worked Miracles!"
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"Always great feedback from our Hologram! Well done to you."
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An international meeting was held at the Hippodrome de Longchamp. The aim was to present new products, upcoming launches and the vision of the brands. L'Oréal Luxe.
To welcome the managers from the 4 corners of the world, a large hall had been entirely recreated on the racecourse. As the content of the presentation was ultra-secret, no cell phones were allowed.
With all the Group's brands vying for the same event...
how could the CEO make his entrance for a remarkable closing speech?
How do you capture the attention and interest of a public that is already highly solicited and fed on powerful images?
Objective:
The idea was to make the CEO appear in a new way. So we had a few requirements:
No box from which it would emerge (which would be too reminiscent of traditional magic).
We wanted a very fluid movement
We wanted to use our technological and digital touch to magnify the overall effect.
We came up with the following idea, which was much more "ozée" because it was completely innovative in terms of magic: the appearance of the CEO's hologram inside a large empty frame, followed by his instant materialization in the flesh!
We only had 3 months to complete what was just a project at the time, but L'Oreal Luxe had faith in us!
The appearance was well-received and applauded. The President himself thanked us warmly, sending us the following message several weeks later: "Always great feedback from our Hologram! Well done!
The Elephant agency we worked with on this event then recommended us for a TV appearance. The Portal has since been emulated several times, including by the President of the Ferrero Group in Spain!
Tell us,
what is your idea ?
Performances
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