Projects
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"Thank you and well done Oz! Very nice performance Raphaël!"
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"My watch! Incredible ..."
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"Raphaël is one of the best of his generation..."
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"It's totally wow!!!"
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"You worked Miracles!"
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"Always great feedback from our Hologram! Well done to you."
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After several fruitful collaborations and numerous exchanges, we have officially joined the list of partners of the prestigious LVMH Group.
This has enabled us to intensify our collaborations with many of the group's brands (Guerlain, Dior, Kenzo...), particularly with the group's flagship: Louis Vuitton.
Louis Vuitton customers come from all over the world and are regularly confronted with the grandiose.
From then on, the challenge was to give them an experience:
How do you communicate about the LV brand in general, its historic symbols (the Monogram, the historic Asnières workshop...) while at the same time addressing specific themes such as silk, shoes, trunks...?
We proposed a digital magic based on an iPad application made-to-measure around the brand.
This allows us to open specific "magic windows", according to the themes of the moment!
The great advantage of this highly visual magic is that it is not hampered by language barriers. It is therefore universal.
We wanted participants to have an emotionally powerful and unexpected experience. To achieve this, we used Augmented Reality effects and holograms!
For example, to evoke the theme of silk, customers were able to see a dozen Louis Vuitton butterflies detach themselves from a square and fly over the shelf!
A spectator was then invited to secretly think about one of these butterflies in particular... all the butterflies then disappeared to make room for just one: the chosen butterfly!
A big success and several performances repeated in many Louis Vuitton stores!
Tell us,
what is your idea ?
Performances
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